Category: Insurance

It may be the ultimate paradox of our time. Technology has enabled us to be more connected than ever before, yet we communicate less and less personally, with friends, family, and with our customers.

If you do a quick search of almost any insurance website or marketing piece, you will find the word “trust” in prominent use.

Technology has unlocked innovation and opportunity in so many areas of modern life, including in the insurance industry. 

Whether you haven’t tried email marketing yet, or you’re looking to improve on what you’ve already built, keep reading for six best practices to abide by when launching your insurance agency’s email marketing campaigns.

Studies show that millennials place a higher value on authenticity than previous generations. So, put away the gimmicky marketing content and sales tactics–these won’t persuade a millennial audience.

Local information is the subject of 46% of all Google searches, so localizing your online content can help your insurance agency gain a competitive advantage.

For thousands of years, humans have communicated through storytelling. From ancient drawings to oral tradition and written text, storytelling is intrinsic to human communication and connection.

There is a lack of employer-based coverage for gig workers. Health insurance, life insurance, disability insurance, Workers’ Comp, professional liability insurance, and accident protections are all left to the responsibility of the worker.

As remote work continues, environmental concerns increase, and competition soars, more and more insurance providers are offering pay-per mile auto insurance as an option to their customers.

The first insurance company in the U.S. was co-founded by Ben Franklin in the 1700s. As with other longtime industries, the Internet has disrupted the way insurers do business.

The insurance industry helps protect people and businesses from financial loss, making it an important part of the economy.

The Millennial and Gen Z generations are more likely to do business with a company that shows concern for the environment according to a recent survey.

In a world as volatile as the one we live in today, insurance professionals and leaders need every opportunity to make new connections and learn about new trends in the industry. Read below for more details