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Whether you haven’t tried email marketing yet, or you’re looking to improve on what you’ve already built, keep reading for six best practices to abide by when launching your insurance agency’s email marketing campaigns.

Studies show that millennials place a higher value on authenticity than previous generations. So, put away the gimmicky marketing content and sales tactics–these won’t persuade a millennial audience.

Local information is the subject of 46% of all Google searches, so localizing your online content can help your insurance agency gain a competitive advantage.

For thousands of years, humans have communicated through storytelling. From ancient drawings to oral tradition and written text, storytelling is intrinsic to human communication and connection.

There is a lack of employer-based coverage for gig workers. Health insurance, life insurance, disability insurance, Workers’ Comp, professional liability insurance, and accident protections are all left to the responsibility of the worker.