PrintMail is now leveraging our financial industry expertise to help community and regional banks compete in their local markets. Our digital marketing division, BankBound, provides community banks with data-driven strategies that efficiently generate measurable results. If you’re seeking to acquire new customers, engage existing customers, and increase the visibility of your bank online, BankBound can help.
It’s no secret that the Internet has dramatically changed bank services advertising. Your customers and prospects are looking for answers to their financial questions by watching YouTube videos, routinely make financial transactions using their smartphones, search Google to find the best interest rates, and thanks to social media they know an awful lot about your bank before they ever set foot in a branch. With so many online channels now available to connect with customers and prospects, it’s crucial for your financial institution to implement an effective digital strategy.
With an effective search engine optimization (SEO) strategy, your bank’s website will rank higher and more often in Google and other search engines, boosting brand visibility, website traffic, and leads. As your prospects and existing customers search online for answers to their financial questions and needs, make sure they find your bank and not a competitor!
Pay-Per Click Ads
Using pay-per-click (PPC) ads, data-driven targeting allows your bank to selectively communicate with the right people, at the right time, in the right place. Targeted ads provide highly qualified traffic to your site immediately, reaching new prospects and markets, or even existing customers to boost mobile app downloads, eStatement enrollments, and other relevant products.
Content Marketing
Content marketing is the backbone of an effective online presence, fueling your website’s SEO, social media, online advertising, email, and even direct mail campaigns. An effective content strategy for your bank can improve brand awareness, boost engagement, and earn trust with both prospects and customers.
Mail Marketing Campaigns
By integrating digital and traditional marketing together, your bank can get more value and measurable insights from radio, billboard, TV, and mail marketing campaigns. Improve the ROI of your existing campaigns by utilizing the latest digital tactics available.
How is BankBound Different
Than Other Digital Agencies?
Banking-Focus
Unlike other agencies, we don’t need to learn the banking industry. We’re not trying to keep up with multiple verticals so we’re ready to hit the ground running and we’ll remain ahead of industry trends. Given our expertise in banking, we can also bring immediate value from our experiences working with other regional and community banks. Our goal is to become a true extension of your existing marketing team.
Specialized Services
We’re not a jack of all trades; we specialize in the highest impact marketing strategies for SEO, PPC, content marketing, and integrated marketing. This narrow focus allows us to remain on the cutting edge of industry trends which is crucial given how dynamic digital marketing is. Our specialized service offerings also allow us to easily integrate with your existing marketing team and other outside vendors or agencies.
Proactively Transparent
Internet marketing doesn’t always have a great reputation, so we are proactively open about our strategies and tactics; we’ll even invite you into our own project management system so you can always see what we’re up to. Additionally, we make sure to provide real reports on real data each month and are in regular contact with your team to ensure everyone remains on the same page. We partner with our clients for the long-term and all our bank marketing strategies reflect this philosophy of true partnership.
Ready to Transform Your Bank’s Digital Footprint?
Whether your financial institution is just getting started in digital marketing or you’ve been investing in digital for years, PrintMail’s digital marketing services can help take your bank’s online presence to the next level.
Here’s what you’ll find by visiting our digital bank marketing agency website BankBound.com:
Detailed guides on how bank SEO, bank social media marketing, digital advertising, content marketing, and integrated bank marketing can benefit your FI.
