Did you know that in the NBA, the home team wins 62.7% of the time? In Major League Soccer (MLS), that number is 69.1%. For many reasons, it’s easier to win on your home turf or court. It’s what’s called the “Home Field Advantage,” and it’s a power you can also tap into as a … Continued

It may be the ultimate paradox of our time. Technology has enabled us to be more connected than ever before, yet we communicate less and less personally, with friends, family, and with our customers. And so, while the need for information has remained the same, the forums and best practices for these exchanges have most … Continued

Think about the brands and businesses you admire.  For many of them you can probably identify elements that raise the experience and ultimately work to keep you loyal.  Whether it is the smells and antiqued wood finishes in that starry-eyed coffee shop or the logical and consistent way information flows from a pop-up ad to … Continued

If you do a quick search of almost any insurance website or marketing piece, you will find the word “trust” in prominent use.  It has proven a valuable word in identifying the north star that the industry, and those who work in it, are pointed towards. It can also be the hardest thing to secure … Continued

FAQs About Financial Services Customer Communication Management Are you curious how Customer Communication Management (CCM) can enhance the creation, organization, and delivery of outbound communications, including personalized customer communications?  Do you have questions about the role of CCM in business communication for financial services? How can AI impact and enhance efforts to connect with customers? … Continued

Cracking the Code of Technology-Resistant Insurance Customers   Technology has unlocked innovation and opportunity in so many areas of modern life, including in the insurance industry.  What seemed impossible or even unimaginable just a few short years ago has given way to wonder and excitement around the potential of digital answers to real-world challenges. The … Continued

The Fundamentals of Branding and Why They Matter Branding is essential to making your business stand out as a unique and recognizable entity. It not only helps cement yourself in the minds of your customers and clients, but it can also help you manage how your financial institution is perceived by the outside world, with … Continued